A cropped wedding photo on LinkedIn. A decade-old corporate headshot. A phone selfie against a white wall. When your personal brand is your most powerful business tool, these generic images whisper “amateur” — not “authority.”
You know you need more than a headshot. You need a visual story that invites people in, builds instant credibility, and makes you recognisable across every platform. But you’re not a model, and the idea of “posing” feels unnatural.
This is not a one-size-fits-all headshot session. It’s a strategic collaboration to create a library of images that work as hard as you do — for your website, LinkedIn, speaking engagements, social media, PR, and beyond.
With a thoughtful blend of coaching and direction, we’ll capture you looking confident, approachable, and unmistakably you. Expect images that feel as authentic as a candid moment, yet polished enough for the boardroom.
A coach, consultant, or speaker ready to level up your online presence.
An entrepreneur or founder who is the face of your company.
An executive transitioning to thought leadership or a portfolio career.
A creative professional who knows generic stock imagery won't cut it.
I spent years mastering corporate photography — a world where every image had to meet strict brand guidelines, communicate trust at a glance, and flatter everyone from the CEO to the newest hire. That background taught me to be meticulous about light, location, and the unspoken message an image sends.
Now I bring that same rigour to personal branding. The difference? Here, the brief is you. We’ll craft images that are both impeccably professional and refreshingly genuine. No stiff poses, no fake smiles — just you, elevated.
You’ll walk away with photographs that feel like the best version of yourself, delivered with the reliability and discretion my corporate clients have valued for years.

We start with a conversation about your brand, your goals, and the feeling you want to project — warm and approachable? Bold and visionary? Quiet authority?

I'll prepare a personalised guide covering wardrobe options, location choices, and a shot list tailored to your brand.

Relaxed, directed, and even fun. I'll guide every pose while keeping the mood conversational. Multiple outfits, settings, and moods to create an abundant image library.

We will review your photos together during the session or via a private online gallery of unedited proofs. Select and refine your absolute favorites.

Skilled, natural retouching enhances your chosen images. Delivered within two weeks, ready for web and print, with full personal brand usage rights.













Best for filling your core online presence

For a full personal brand library

For comprehensive rebrands & multiple platforms
*Professional retouching included. Makeup artist & hair stylist available on request. Travel fee quoted based on your location.
*Transparency & Incidentals:
Please note that third-party costs—such as location rental fees, local transportation (Didi/Taxi), and incidentals (coffee/snacks)—are not included and are the responsibility of the client as they arise.
My foundation is in corporate and commercial photography, working with companies that needed flawless execution and imagery that could represent them to the world. That work taught me the power of a photograph to shape perception.
Today, I direct that same eye for detail toward personal brands. I believe the best personal brand images feel less like a “shoot” and more like a moment of genuine connection — meticulously lit, artfully composed, and rooted in who you truly are.
When I’m not behind the camera, you’ll find me exploring Shanghai’s art lanes, cycling, or hunting for the perfect flat white.
READY TO BUILD A VISUAL BRAND THAT DOES THE TALKING FOR YOU?
Let's start a conversation! Written messages are often much clearer and easier to manage. Drop me an email or add me on WeChat to discuss your vision, share reference styles, and ask any questions.
To help get things started, let me know a bit about your project:
• Who you are and what you do.
• What kind of images you need (website, LinkedIn, social media, speaking…).
• Your target timeline and any questions.
• Style inspiration or reference images, if you have any.
Let's create something great together.